Showing posts with label Reliance. Show all posts
Showing posts with label Reliance. Show all posts

Wednesday, June 04, 2008

Telcos growing across boundaries

Where will be next billion subscribers coming from?

As an execution step towards the answer, telcos are all set with cross boundaries growth.

AT&T, one of the early entrant in Indian market made a decent profit of around $250mn after selling its stake in Idea back in early millenium. Thats a different story that current value of same stake is more than $2billion.

AT&T is standing right there waiting for its chance to enter Indian market again. Phenomenon of strong Indian telecom story is definately attracting major player across geography.
The reason is beyond just putting its dot in emerging market map. It is about getting balance sheet strong by matching up slow growth in current geography with fast emerging market for players in saturated market.For emerging market player, it is more to quench their thirst for larger play and ambitious plans.
With Middle east too witnessing fast growth in telecom sector after recent liberisation by the government, players in those region have realised the importance of moving out from reginal shell and spread its business in similar markets.
Etisilat recently confirmed its plan to enter Indian market through an Indian player, it is already in talks with Spice Communications, Datacom to name a few.
Also, there has been lot of unseen synergy which players like MTN and Reliance are working on, after Bharti opted out of race for MTN.

Similarly, players in middle east are actively working on buying stake in Indian wireless players and new greenfield players. This reaction from Middle east players came into picture after Vodafone's strategic acquisition of Hutch India to get emerging market as part of its growth plan. Major players like MTN, Qatar Telecom , Etisilat are all eyeing pie in Indian market since their hoem market will soon start witnessing lot of comeptition from new players. It becomes very important to open international strategy to make sure revenue dependency is not region focused.
Interest developed by middle east players in India and vice versa has opened one more dimension of growing business attractions between middle east and India for telecom landscape. This is an exciting step since it was not predicted or talked about option.
Major telco like Bharti and Reliance have been trying continously to enter Middle east market. They have been trying by bidding for licences but in vain. So now, they see ruote through mergers and acquisition as the best way to spread their expansion plans.
With western players actively eyeing Indian market, middle east players working aggresively to move out from regional shell and Indian players working on their global expansion plans, Telecom landscape is clearly geting more eventful and exciting.

Monday, January 14, 2008

Supply chain and Marketing- Both gets innovative

Ever thought of food supply chain and finance.... read on for the answer!!!
After achieving six sigma, delivering excellence lectures at IIM Ahmedabad and attracting students from Haword, Dabbawallas have again gone innovative.
Reliance Money has just got new marketing channel via dabbawallah to promote upcoming and most looked after Reliance Power IPO. Dabbawallaa has most extensive network in Bombay which is very difficult to scale to by any other network. Reliance on other hand is all set to make a record breaking IPO offer for its Power company. Reliance marketing team has roped in Dabbawallas to deliver Reliance Money/Power IPO form along with every dabba delivered. Since they cater to people who are working and has huge financial aspirations, Reliance has got a right hit at target market.
Advantage- Reliance power gets marketing and Reliance Money attracts new customers seeing IPOs rush.
Reliance has always been known to focus on retail customer and with this innovative way of marketing, both Dabbawallas and Reliance have proved their innovation yet again to be the leaders.