Sunday, October 29, 2006

Reliance launches its First Retail Store@ Hyderabad

Finally, the much awaited retail plan has started. Yes! I am talking about Reliance Retail Plan branded as Reliance 'Fresh'.
Indian retail sector is currently more than 90% under unorganised area and this shows the immense scope for growth.With increasing living style and spending power of Indians,Retail plans in India surely will see an exponential growth.
Reliance has laid huge plan for their retail biz and may even plan an IPO for that.They are starting with around 15 stores in Hyderabad from Nov3 and has plans to open around 5500 stores all across India.What makes Reliance strategy different from their competitors is that they are focussing at mid tier cities from the very beginning.Indian metor cities has already been witnessing mall/retail mania since past 2-3 years and Reliance just might take a different step seeing this.
I think going Reliance way makes sense.Since Tier 2-3 cities are virgin territories and if business house with muscle power like Reliance foray there first, they surely will cash 'First Movers Advantage'.
For their grand plan, Reliance has attracted leading names in this industry to join them, like Walmart India head, Pantaloons CEO with many other top people from big brands.
Reliance has previously made a huge change in telecom landscape when they launched Reliance Infocomm and now with their retial plans, I am sure Retail landscape in India and also the rules of the game.

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