Supply chain and Marketing- Both gets innovative

Ever thought of food supply chain and finance.... read on for the answer!!!

After achieving six sigma, delivering excellence lectures at IIM Ahmedabad and attracting students from Haword, Dabbawallas have again gone innovative.

Reliance Money has just got new marketing channel via dabbawallah to promote upcoming and most looked after Reliance Power IPO. Dabbawallaa has most extensive network in Bombay which is very difficult to scale to by any other network. Reliance on other hand is all set to make a record breaking IPO offer for its Power company. Reliance marketing team has roped in Dabbawallas to deliver Reliance Money/Power IPO form along with every dabba delivered. Since they cater to people who are working and has huge financial aspirations, Reliance has got a right hit at target market.

Advantage- Reliance power gets marketing and Reliance Money attracts new customers seeing IPOs rush.

Reliance has always been known to focus on retail customer and with this innovative way of marketing, both Dabbawallas and Reliance have proved their innovation yet again to be the leaders.