I was surprised and delighted to hear new campaign of India's commerce minister Kamal Nath.
Delighted because Commerce Ministry has started campaign to Brand Indian Handicrafts in International Market. Surpirsed!!! because after long time I heard sensible approach from politicians( Last time i was happy when Rajiv Gandhi talked about Computers)
The approach here will be to form a co-operative which will participate in various events and represent Indian handicrafts and promote them.
I think they will be coming out with a name for the campaign though I am not aware of it as of now.
Above pic are of Jaipur Sarees, 'Bhandhia' :)
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