The chindia factor- a reality of 21C

chindia- A new word derived to represent China and India together
chindia word has its roots from last decade of 20th century and with advent of 21st century, the phenomenon is witnessing some real action or adverb in its image.
Mahindra and Mahindra today announced its joint venture with Chinese tractor manufacturer Jiangsu Yueda Yancheng - 18 August 2008
And this is not the first, Indian congomolerates has been increasingly forming JVs with Chinese companies.
Joint venture co-invested by Bharat Forge Co Ltd. (BFL), the flagship company of Indian Kalyani Group and China's auto giant First Automobile Works (FAW) Co. Ltd began operations recently.
India's Tata Tea Ltd. announced an agreement recently to set up a joint venture in China's Zhejiang province with Zhejiang Tea Import Export Company to manufacture and export various tea products.
GAIL too has revealed its plans to form joint venture with China Gas.
This might create new detroits of the world, merely from component or back office sourcing areas. The common synergies of these two countries surely is going to take tough time to western markets, which on other hand will see western consumers getting benefited. Sounds like a misnomer in real life.
What need to seen however, is management art to mix cultural and working styles of two different class to form the perfect case study of globalisation. Till now, globalisation was one way, wherein you have this client in west and weell suited workforce trained in their culture as theri vendors. Here, JVs need to work in tandem to achieve a common goal- Thier country's success.